Rollé Ltd. was founded in Long Beach Island, New Jersey in 1986 by Ernst and Young Entrepreneur Of The Year Nominees Reno and Lynn Rollé. The goal was simple – to create the finest and most innovative blanket and bag ensemble the world had ever seen. The company pioneered the very concept of a double layered beach blanket with weighted corners and hidden pockets more than three decades ago. The Rollé Blanket took the market by storm and was honored with a US Patent in 1988. It immediately became known as the absolute best product of its type in the world and achieved success outfitting everyone from beach patrol organizations to major retailers, Hollywood celebrities, and Fortune 500 companies.

About Us

Rollé is committed to premium customer service. Our staff is dedicated to ensuring a satisfying purchase, and just as importantly, a fufilling life-long ownership experience. 


A turning point for the company occurred in 1988 at Atlantic City’s Trump Plaza. Following a Miami Sound Machine concert, the Rollés met Gloria and Emilio Estefan backstage, where they presented a blanket to Gloria as a gift. Shortly thereafter, Emilio contacted the Rollés to express how much Gloria loved her blanket and asked for more to be customized with the Miami Sound Machine logo. They were to be Christmas gifts from the band to industry contacts, friends and family.

Soon Rollé Ltd was providing customized blankets for some of the world’s leading corporations and resorts including; Snap-On Tools, Coca Cola, Anheuser Busch, Miller Brewing Company, Ritz Carlton, Four Seasons, Super Clubs, Sandals and many others. It’s unmatched quality and diversity have since taken the Rollé Blanket far beyond the beach to become an indispensable favorite among boaters, campers, concert goers and outdoor enthusiasts the world over.


Numerous imitations have come and gone over the years. Knock-off and copycat Blankets have ranged from cheap imports to ridiculously expensive designer ensembles consisting of little more than colorful towels in tote bags. Some tried to incorporate a few of the many patented features, but not one has ever come close to matching the pioneering quality, innovation and value of the original Rollé Blanket. As we’ve always said, “Anything else is just a towel!”

Today Rollé USA continues its legacy of more than 30 years as the purveyor of the world’s best blanket from its Ojai, California headquarters. Contact: